Sixy Inc., trading as Realbuildersocial.com

Effective Date: February 21, 2025 | Last Updated: February 21, 2025

 

Introduction

Sixy Inc., trading as Realbuildersocial.com (“Realbuildersocial,” “we,” “us,” or “our”), owns and operates the website located at realbuildersocial.com and its subdomains, including app.realbuilder.com (collectively, the “Website”), and the Realbuildersocial platform — an AI-powered social media content creation, scheduling, and publishing platform for real estate professionals (the “Platform,” and together with the Website, the “Service”).

This Privacy Policy (“Policy”) describes how we collect, store, use, and disclose your personally identifiable information (“Personal Information”) in connection with the Service. This Policy is designed to comply with applicable Canadian federal and provincial privacy legislation, including the Personal Information Protection and Electronic Documents Act (“PIPEDA”), Ontario’s applicable privacy standards, as well as, to the extent applicable, the European Union General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”), and the developer policies and platform terms of Facebook/Meta, Instagram, LinkedIn, X (formerly Twitter), and TikTok.

We may update this Policy from time to time. We will notify you of material changes by updating the “Last Updated” date above and, where appropriate, by sending you a notification. Continued use of the Service after changes constitutes acceptance of the updated Policy.

 

1. Who We Are and How to Contact Us

The data controller responsible for your Personal Information is:

Sixy Inc., o/b/a Realbuildersocial.com

557 Millwood Rd, Toronto, ON, M4S 1K7, Canada

Privacy Officer Email: privacy@realbuildersocial.com

 

For all privacy-related inquiries, data access requests, or data deletion requests, please use the subject line “Re: Privacy Policy” when contacting us.

 

2. Scope — Domains and Subdomains

This Policy applies to all pages, features, and services operated under the following domains and any subdomains thereof:

• com (marketing and account website)
• realbuilder.com (the application platform)
• Any other subdomains of realbuilder.com or realbuildersocial.com now or in the future

 

Where we refer to the “Service” in this Policy, we mean all of the above collectively.

 

3. Information We Collect

3.1 Information You Provide to Us

We collect Personal Information that you voluntarily provide when you:

• Register for or use the Platform (e.g., name, email address, profile details, business information, real estate license number if provided)
• Subscribe to a paid plan (e.g., billing name, address; note: payment card details are processed directly by our payment processor, Stripe, and are not stored by us)
• Connect your social media accounts to the Platform (e.g., Facebook/Meta, Instagram, LinkedIn, X, TikTok) — this includes account identifiers, access tokens, and permissions granted through those platforms’ APIs
• Contact us for support, submit a form, or otherwise communicate with us
• Participate in surveys, promotions, or research we may conduct
• Apply to work with us (resume, cover letter, and related hiring materials)

 

3.2 Information We Collect Automatically

When you access or use the Service, we and our third-party service providers automatically collect certain information, including:

• Log data: IP address, browser type, browser version, pages visited, time and date of visits, time spent on pages, referring URLs, and other diagnostic data
• Device information: device type, operating system, unique device identifiers, and mobile network information
• Usage data: features used, content generated, scheduling activity, posts published, and other interactions with the Platform
• Cookie and tracking data: as described in Section 5 below

 

3.3 Information from Social Media Platforms

When you connect a social media account (Facebook/Meta, Instagram, LinkedIn, X, or TikTok) to the Platform, we receive certain information from those platforms through their APIs, which may include:

• Account profile information (e.g., name, handle, profile image)
• Account identifiers and page/business account details
• OAuth tokens required to post on your behalf
• Engagement metrics and analytics data associated with your posts (e.g., reach, impressions, likes, comments) if you grant such permissions

 

The information we receive from each platform is governed by that platform’s own privacy policy and terms of service. We only request permissions that are necessary to provide the Service. We do not access your private messages or contacts on any social platform. You may revoke our access through your account settings on the respective platform at any time.

 

3.4 Information from Third-Party Service Providers

We may receive information about you from our third-party service providers, including analytics providers, payment processors, and marketing platforms, as described further in this Policy.

 

4. How We Use Your Information

We use the Personal Information we collect for the following purposes:

• To create and manage your account, authenticate your identity, and provide you access to the Service
• To enable core Platform features, including AI-powered content generation, social media scheduling, and cross-platform publishing
• To process payments and manage your subscription through Stripe
• To post content to your connected social media accounts on your behalf, as authorized by you
• To communicate with you regarding your account, provide customer support, and respond to your inquiries
• To send you product updates, feature announcements, and (where you have opted in) marketing communications — you may unsubscribe at any time
• To personalize and improve the Service, develop new features, and conduct research and analytics
• To monitor the security, integrity, and performance of the Service and to detect and prevent fraud or abuse
• To comply with legal obligations, resolve disputes, and enforce our agreements
• For any other purpose with your consent at the time of collection

 

5. Cookies and Tracking Technologies

We use cookies, pixel tags, web beacons, and similar tracking technologies (“Cookies”) on the Service. Specifically, we use or may use:

• Google Tag Manager (GTM): to manage and deploy our tracking and analytics scripts
• Google Analytics (GA): to analyze how users interact with the Service, measure traffic, and generate usage reports
• Meta Pixel (Facebook Pixel): to measure the effectiveness of our advertising on Facebook and Instagram, and to build audience segments
• Internal analytics tools: to track product usage, feature adoption, and platform performance metrics for our own business intelligence purposes

 

These technologies may collect information about your browsing behavior and device over time and across different websites. Some of this information may be shared with third-party advertising platforms to serve you relevant advertisements.

 

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect the functionality of the Service. You can also opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on (available at tools.google.com/dlpage/gaoptout) and opt out of Meta tracking through your Facebook/Meta Ad Preferences settings.

 

6. Artificial Intelligence and Content Generation

The Platform uses third-party artificial intelligence and machine learning service providers to power content generation features. These providers may change from time to time at our sole discretion. Content you input as prompts or context may be transmitted to such providers to generate output. We select providers who maintain appropriate data protection standards and we do not permit these providers to use your data to train their own models beyond what is disclosed in their own terms.

We ask that you do not input sensitive personal information (such as client financial data, health information, or government-issued identifiers) into content generation features of the Platform.

 

7. How We Share Your Information

We do not sell your Personal Information. We may share your information in the following circumstances:

7.1 Service Providers

We share Personal Information with trusted third-party service providers who assist us in operating the Service, including:

• Payment processing: Stripe (for billing and subscription management)
• Cloud hosting and infrastructure providers
• Artificial intelligence and content generation providers
• Analytics and performance monitoring tools (Google Analytics, internal analytics)
• Marketing and advertising platforms (Meta Pixel, Google Ads, and similar)
• Customer support and communication tools

 

These service providers are contractually bound to use your Personal Information only as directed by us and in accordance with this Policy.

7.2 Social Media Platforms

When you use the Platform to publish content, we share that content and associated data with the applicable social media platforms (Facebook/Meta, Instagram, LinkedIn, X, TikTok) through their APIs. Such sharing is subject to the respective platform’s terms and privacy policies.

7.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or similar corporate transaction, your Personal Information may be transferred as part of that transaction, subject to the same privacy protections described in this Policy.

7.4 Legal Disclosure

We may disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary to comply with legal obligations, protect our rights or property, prevent fraud or abuse, or protect the safety of our users or the public.

7.5 With Your Consent

We may share your information with third parties when you have given us your explicit consent to do so.

 

8. Social Media Platform Policy Compliance

Because Realbuildersocial.com integrates with third-party social media platforms via their APIs, we are committed to complying with the developer policies of each platform. The following is a summary of our key commitments:

• Facebook / Meta: We access only the permissions necessary to provide the Service. We do not scrape data from Meta platforms, and we do not use Meta user data to build profiles for advertising purposes beyond what is permitted under Meta’s Platform Policy.
• Instagram: We use the Instagram Graph API in compliance with Instagram’s Platform Policy. We do not access private messages and only publish content on your behalf with your explicit authorization.
• LinkedIn: We use the LinkedIn API in compliance with LinkedIn’s API Terms of Use. We use member data only as directed by the member and only for the purpose of providing the Service.
• X (Twitter): We access only the data necessary to post content and retrieve performance metrics. We comply with X’s Developer Agreement and Policy and do not use X data for advertising targeting or surveillance purposes.
• TikTok: We integrate with TikTok in compliance with TikTok’s Developer Terms of Service. We access only the permissions required to post content and do not use TikTok data beyond the scope of the Service.

 

Users are responsible for ensuring their use of the Service complies with each respective platform’s terms of service as applicable to end users.

 

9. Data Retention

We retain your Personal Information for as long as your account is active or as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. When you close your account, we will delete or anonymize your Personal Information within a reasonable time, except where retention is required by law.

Specific retention periods:

• Account data: retained for the duration of your account plus up to 90 days following account closure
• Billing records: retained for a minimum of 7 years as required by Canadian tax and financial regulations
• Analytics and log data: retained for up to 24 months in identifiable form, then anonymized or deleted
• Social media access tokens: deleted upon disconnection of the relevant social account or account closure

 

10. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your Personal Information:

• Access: the right to request a copy of the Personal Information we hold about you
• Correction: the right to request that we correct inaccurate or incomplete information
• Deletion: the right to request that we delete your Personal Information (see our Data Deletion Policy)
• Portability: the right to receive your Personal Information in a structured, machine-readable format
• Objection / Restriction: the right to object to or restrict certain processing of your data
• Withdrawal of Consent: you may withdraw consent at any time, which may affect your ability to use the Service
• Opt-out of marketing: you may unsubscribe from marketing emails at any time via the unsubscribe link in any email or by contacting us

 

To exercise any of these rights, please contact our Privacy Officer at privacy@realbuildersocial.com. We will respond to verified requests within the time periods required by applicable law (generally 30 days under PIPEDA; 30 days under GDPR; 45 days under CCPA).

 

11. GDPR — Additional Disclosures for EU/EEA Users

If you are located in the European Union or European Economic Area, the following additional disclosures apply:

• Legal basis for processing: We process your Personal Information on the basis of contract performance (to provide the Service), legitimate interests (to improve and secure the Service), compliance with legal obligations, and your consent where indicated.
• Data transfers: Your data may be transferred outside the EEA to Canada (which the European Commission has recognized as providing adequate protection), and to the United States and other countries where our service providers operate. For transfers to countries without an adequacy decision, we implement appropriate safeguards such as Standard Contractual Clauses.
• Right to lodge a complaint: You have the right to lodge a complaint with your local supervisory authority if you believe your rights have been violated.
• Data Protection Officer: If you have GDPR-related inquiries, please contact us at privacy@realbuildersocial.com

 

12. CCPA — Additional Disclosures for California Residents

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: you may request disclosure of the categories and specific pieces of Personal Information we have collected about you, the sources of that information, and the purposes for which it is used
• Right to Delete: you may request deletion of your Personal Information subject to certain exceptions
• Right to Opt-Out of Sale: we do not sell your Personal Information
• Right to Non-Discrimination: we will not discriminate against you for exercising your CCPA rights

 

To exercise your CCPA rights, please contact us at privacy@realbuildersocial.com with the subject “CCPA Request.”

 

13. Children’s Privacy

The Service is intended solely for users who are 18 years of age or older. We do not knowingly collect Personal Information from individuals under the age of 18. If we become aware that we have inadvertently collected Personal Information from a person under 18, we will take prompt steps to delete that information. If you believe we may have collected information from a minor, please contact us at privacy@realbuildersocial.com.

 

14. Security

We implement commercially reasonable technical, administrative, and physical security measures designed to protect your Personal Information against unauthorized access, disclosure, alteration, or destruction. These measures include encryption of data in transit (TLS/SSL), access controls, and regular security reviews.

No method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your Personal Information, we cannot guarantee absolute security. In the event of a data breach that poses a real risk of significant harm, we will notify affected users and relevant authorities as required by applicable law.

 

15. Third-Party Links

The Service may contain links to third-party websites, products, or services that we do not own or control. This Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party sites or services before providing them with your Personal Information.

 

16. Changes to This Policy

We may update this Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. For material changes, we may provide additional notice, such as by email or by displaying a prominent notice on the Service. We encourage you to review this Policy periodically.

 

17. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your Personal Information, please contact our Privacy Officer:

 

Sixy Inc., o/b/a Realbuildersocial.com

557 Millwood Rd, Toronto, ON, M4S 1K7, Canada

Email: privacy@realbuildersocial.com

Please include “Re: Privacy Policy” in the subject line of your correspondence.